TRAXXIS GPS Blog

Can’t change driver performance with carrot or stick? Try engagement.

Traxxis GPS Engagement

Old habits really can die hard. An unwillingness to change and move with the times however can prove extremely costly for businesses.

For fleet managers, boosting driving performance standards has become recognized as one of the most effective ways of cutting fuel and maintenance costs, managing road risk and reducing motor insurance premiums. 

But one of the biggest obstacles to achieving and sustaining these improvements is getting buy-in from drivers who are often resistant to change.

Driver motivation or engagement?

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